Cheeky Monkeys

About Cheeky Monkeys

In an April interview with iGB, Sher reflected on the challenges of regulatory uncertainty in Mexico

“Right now we are working based on a framework of laws which you cannot even call regulation, from 1947,” Sher said. “So it’s very hard to work long-term and to give long-term commitments. While the future is unclear in terms of regulation, we saw what happened in other countries in LatAm when they changed the regulation every other month.

“In Mexico, I think we are stable, we know how to deal with this market. Of course, we will be very happy if in the future, a proper regulatory framework will be introduced and not the way that we are working right now.”  

About Cheeky Monkeys

In 2021, I joined an investment fund focused on startups harnessing AI and machine learning. In the process, I had a chance encounter with an iGaming investor. This sparked a conversation that would change the course of my career. He pointed out that iGaming was dramatically underutilising its data potential. There was an opportunity here, and once we began exploring it, the thread just kept unravelling.

I started out as an adviser with the Playa, but was appointed the company’s CEO in 2024, a position I did not expect to find myself in, but an opportunity I have embraced with open arms. As a company, we provide AI personalisation solutions to businesses, something that was totally new to the market.

Coming from the outside, I needed to gather a team to help steer the ship. In the two years since I took on the role, I have been blessed to work with some of the sharpest minds in the industry and I couldn’t be prouder of what we have achieved so far.

About Cheeky Monkeys

After breakfast, before I got in the office, I get a call from my manager. He tells me the company decided to close up shop suddenly so there is no need for me to show up. Well, that’s convenient. I showed up anyway, said goodbye to my friends there, and I went off home, a burden lifted from my shoulders.

Two years later, I see a post from my friend Robbie Strazynksi of CardPlayerLifestyle, about this guy Bill Beatty looking for a new financial writer for some gambling website called CalvinAyre.com. I said I was interested, didn’t know much about gambling, but I know about finance. I could swing it. Bill gave me a shot, trusted me, and in March 2014, I wrote my first article. Macau stocks were at all time highs, and I wrote that they were about to implode. They did, for the next two years. But not for the reason I thought.

Then my life went into a sort of holding pattern for the next few years. I was getting tired of freelancing. It was too limiting, and I wanted to start my own thing. So in February of 2020, I started to set up the groundwork for going out on my own. It is now up and running at The End Game Investor (EGI). The theme is precious metals investing and trading in the context of the End Game, the end of the financial system as we have known it since 1971, taken from an Austrian Economics perspective.