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“We also, from the point of view of the Alliance, intend to do Africa-wide studies around prevalence of problem gambling in different markets, obviously working with regulators and associations,” he says.

Alongside this, the AiA wants to use the lessons from the inaugural week to broaden participation and establish the campaign as a permanent fixture.

“Our ambition is to expand participation each year and make the week an established feature of the African gambling calendar,” Kesitilwe continues.

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The company admitted to lapses in its internal approval process, described the error as isolated and noted the ad was removed within a few hours.

Limay reported implementing new safety measures for AI-generated gambling creatives, including specifying age-related prompts and reviewing the perceived age of AI outputs.

Despite these measures, the ASA found that the character’s age was not credibly verified. The prompts used to generate the AI image did not explicitly require the character to appear aged 25 or over. Without an independent verification process, the regulator determined the character still “seemed to be under 25”.

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The problem with time is that it always changes. There is never a way to stop the clock, no matter how much we wish it could happen. Ultimately, that means we all have to face new situations and challenges and prepare to be taken on new paths. However, each of those new paths is a chance to learn and grow, embracing all of the experience and knowledge that has been accumulated to forge a better future. It may be a little unnerving, not knowing which path to take and what the future may hold, but it has to be completely accepted for what it is – an opportunity that we have the ability to explore and nurture. 

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